Primrose Hill Village Home


Primrose Hill village home designed, decorated and interior decor sourced exclusively by NW3 Interiors.

The Project


The Challenge


Our lovely Scandinavian and English clients live with their two children on a quiet road in Primrose Hill Village. NW3 Interiors have been entrusted with many of the rooms in their home (we are currently designing their new lounge which has bespoke lite bookcases from Rupert Bevan, silk wallpaper and an iconic Eames Chair from Vitra.


In comparison to the rest of the house, this guest room was terribly lacklustre with little character. Our brief was to blend minimal with cosy, practical with textures.  For this small room, the client asked that we maximised space for storage whilst keeping the flow of the walkway around the bed.


The Solution


For our storage solutions, we immediately went to our partners at DK3 who manufacture the Royal Storage System in Denmark and chose walnut which matched the existing bed frame.  It allows for space under the drawers for many storage necessities such as suitcases.


A brand where we often find has the perfect lighting style for our projects is Bert Frank who are based in the UK.  We placed lights on either side of the bed for reading and ambience. We chose grey linen wallpaper from ARTE to complement our handmade roman blind of pretty birds, to soften the room. A useful chair by DK3 was placed in the corner to enhance the Nordic-esque feel the client was after.


The Outcome


The project took 10 weeks from concept to completion which included floor plans, mood-board, materials, finishes and pricing (4 weeks including 2 visits). Within 11 hours of design time NW3 Interiors sourced and designed a room the client could visualise and fall in love with. Our team of trusted builders installed all of the decoration, furniture and blinds. Now guests can enjoy their welcoming interiors.



Design Details

Thank you to our photographer for these beautiful images