When we get some spare time we like to read interior magazines, trawl through pinterest and read blogs from our favourite interior bloggers. We receive millions (slight exaggeration) of newsletters a day showcasing new products, design and styles. It’s both exciting and intriguing to watch the world of design move at such a fast pace alongside fashion and technology. Creatives diving head first into projects, exploring new concepts and ideas to provide us with new collections almost seasonally. 

Hans and Florence Knoll

More often then not the inspiration is drawn from cultural and geographical influences as well as delving into past movements and design that already exists. People realise the value that previous designs hold, exploring a vast catalogue of ideas that ‘made it’, so to speak or didn’t come to fruition perhaps because of the technology available at the time, materials or a simple glitch in the design, frees up a world of unexplored territory. Utilising designs and bringing them into them into a modern day setting and seeing that the design still holds true to its values of modernity is what allows us to refer to key pieces and designers as ‘iconic’ and timeless’. Such values are attributed to many of the designs and designers from our brand-partners, Knoll, Fritz Hansen, Vitra & Cassina. 




The latest design fad or craze is always built on temporary appeal, not longevity and timelessness such as Pantone’s colour of the year. We get told that the colour of the year is orange, and we think great! I shall paint my bathroom orange, we paint our bathroom orange, a year later they announce, the colour of the year is yellow and you still have an orange bathroom. Suggesting to someone that you can buy furniture now, that was designed in the 60’s and is still be manufactured exactly to it’s original license and it would look perfectly at home in your own is apparently quite bemusing to some. That’s what makes midcentury design so special. It never loses its value, both economically and emotionally.



On this premise, we did some research to find out whom and where midcentury design is still relevant. Luckily for us we didn’t have to look that far, as we stumbled on this incredible 1930’s home, almost untouched since it’s construction on The Modern House right up the road from our showroom in NW3. Designed by Austrian-German architect Hermann Zweigenthal, a friend and colleague of Bauhaus founder Walter Gropius, in 1938 this incredible property came into existence. Left undisturbed, it’s astonishing to see midcentury design look so, well, cool! The warmth of the wood tones all over the home and the featured classics such as the leather egg chair designer by Arne Jacobsen in 1958, the original Royal Storage System for which DK3 now hold the license in the upstairs bedroom, the gold PH Pendant by Poul Henningsen also designed in 1958 are all still classic pieces used today. Chevron flooring seen throughout the homes living space has made a comeback in design also within recent few months. Showing how poignant and influential midcentury design is in the 21st century still. See if you can spot them in the photos of the home below.



Maresfield Gardens, NW3


Flicking through various other luxury properties we can see other iconic designs such as Bertoia chairs for Knoll, Noguchi coffee tables, Wishbone chairs disseminated over the interiors of these wonderful homes in London. Proving yet again, the importance of investing in timeless quality pieces and how they will help your home stand the test of time. If they can last almost a century, I find it hard to believe we would ever see the back of these wonderful and whimsical pieces. 

If you’d like some help choosing and deciding on which pieces to invest in your home, or for styling advice, contact NW3 Interiors.