St John's Wood - Study

St John's Wood - Living Area

St John's Wood

The Challenge

An American couple renting in St John’s Wood required furniture which would be comfortable, impress their guests and most importantly be within a colour palette which would work when they moved to their next new home in The States.

There are three reception rooms which are open plan so all of the spaces need to ‘talk’ to each other whilst keeping a sense individuality.

When you open the front door you can see to the back of the house, so the layout required attention so as you weren’t met with solid objects. A feeling of flow was requested.

Carly sourced all of the furniture, rugs, lights and accessories for three ground floor reception rooms, one basement lounge and two bedrooms. Advised on design, layout, colours and art.

The Solution

Combining furniture from luxury brands such as B&B Italia, Knoll, Vitra and rugs from The Rug Company with accessories and console tables from high-street stores; Bo Concept, John Lewis and Heals ensured that this project was delivered on budget and with a scheme which could be pulled apart and work in any home in the world.

The design classic lounge chair from Vitra; Grand Repo was purchased in leather to sit in the bay window of the library. Paired with a walnut and marble coffee table these could happily be moved to the corner of a bedroom or to the lounge next to a sofa. Design classics are renowned for looking great anywhere there is space around them.

We ordered the rugs in ‘over-size’ because it’s likely the client will have a larger home in America.
The colour scheme and finishes we kept neutral with a palette of: bronze, walnut, cream, calacutta marble, grey and polished chrome – an elegant mix which could have accent colours added when required.

The project was featured in Ham & High magazine as shown. See our other features in the press here.


Client Portfolio: Interior design and furniture sourcing  for Monika’s rented Georgian home in St Johns Wood, London.

Although Monika and her partner will be moving back to the States in a couple of years, they were keen to buy quality furniture to fit their rented home perfectly while they are in London and have a colour scheme which could work ‘anywhere’.


Monika needed design for three reception rooms plus her bedroom. To give each of the areas a different feel, Carly divided the reception areas into ‘posh lounge’, library (complete with comfortable lounge chair) and relaxed sitting room.


Selecting classic colours such as dark blue, bronze brown and a neutral palette was the safest way to ensure each statement piece could be reused on a light or dark floor and could have accent colours added with cushions, rugs, wall-coverings and art.


Carly chose furniture to fit the proportion of the rooms, giving maximum seats, yet providing space for a modern, minimal style. She took Monika and Monika’s partner to the Knoll and B&B Italia furniture showrooms to make sure the sofas were comfortable for the couple. There, they talked over the cushion size options too, because this was a crucial part of the design.


NW3 Interiors created a variety of floor plan options and presented two colour schemes, including textures like marble and wood type suggestions.


As the property is rented, the walls and floor need to stay plain. Carly introduced a large, soft, interesting rug in each space, which the couple could test out in a try-before-you-buy arrangement, courtesy of The Rug Company on the Kings Road. This trial period was so useful to Monika, who realised that she wanted a larger-than-usual rug that could be used again in their American home.


In the library, Carly and Monika chose the new Eames Lounger, which is the Grand Repo chair designed by Antonio Citterio made by Vitra. Monika preferred the style to anything else she saw and could envision enjoying one of those rare moments relaxing by the window with a coffee reading the newspaper.


We took the Knoll Barber and Osgerby sofa with two footstools for the sitting room, which gave the flexibility feet up or using the footstools as seats. Corner sofas are perfect in a large room, but when you have a more confined space, buying footstools can be a fantastic solution. You can even move them to another space. Plus, you get better flow around the room aesthetically and practically, because they aren’t connected to the sofa.


Although the bulk of the furniture and rugs were bought from high-end designer stores, to accessorise the home, Carly and Monika went to Heals to pick out accent colours for cushions and lights. We sourced a desk from BoConcept to keep down the cost.


Pleased with the end result of mixing neutral, classic, high-end furniture with high-street accessories, Monika spoke about her experience…


Hands-on, high-quality interior designer for modern luxury furniture with outstanding customer service and great contacts in the industry. She made our house a home!


With an on-time delivery and coming in under budget, we were featured in a newspaper article on rented property design.